YouTube has grown to be one of the biggest video platforms available. With 2.57 billion users, plenty of eyeballs are available for companies wanting to advertise their products. However, you can’t throw whatever you want on the platform and expect results.
Knowing the best way to advertise on YouTube is vital to getting the most out of your money. Follow the five YouTube advertising tips below to build an advertising plan that gets results.
1. Choose the Right Ad Format
There’s more than one ad format on Google, and each has unique traits that make them worth investing in. Make sure you understand the pros and cons of each one when making your choice.
If possible, run tests with each one to see how they work. You don’t need to invest a lot at once just enough to get enough data to make your initial campaign decisions.
2. Segment Your Ads
An important component of YouTube ad campaigns is the ability to reach your target audience in the right format. You don’t want an overarching campaign that targets a large number of people. You want something more concise and targeted.
Doing this allows you to create more personalized ads that better meet the needs of viewers. It also reduces your overall ad spend and helps you find more customers.
3. Use Good Targeting
YouTube offers a lot of targeting options on its ad platform. They don’t force advertising to advertise to general audiences, meaning you can choose who sees your ads.
Use those options to fine-tune the people in your audience. Use your audience persona to inform your decisions and apply them to your ad groups. The more targeting your ads, the more you can personalize them to match a customer’s needs.
4. Utilize Remarketing
Remarketing is the process of using a list you have to advertise to people who have seen your ads before or visited your website. And the good news is that YouTube makes this process easier.
You can use remarketing pixels to track the people who visit your website. Upload that information to the YouTube ad platform to create audience segments of people who have visited your website and advertise specifically to them.
5. Add a Call-to-Action
Getting someone’s attention with an ad is all well and good. But what happens after they finish watching?
Without a clear call-to-action, someone won’t know the next steps to take. Add this to your ad by giving viewers instructions for their next steps. They can visit a website, sign up for an email list, or take whatever action they feel makes sense for your advertising goals.
Follow These YouTube Advertising Tips for Success
YouTube offers countless opportunities to take advantage of advertising trends and get your brand in front of new customers. However, that doesn’t mean you can just throw up a few ads and see success.
You must build the right advertising strategy to get the most from YouTube. Follow the advertising tips above to optimize your YouTube campaigns.
Do you plan to expand into other areas of digital marketing? Check out more marketing advice on the website to learn the latest tactics.