Unique Low-Budget Ideas to Promote Your Business

custom pins

Small and medium-sized enterprises (SMEs) often have a tight marketing budget, making promoting the business challenging. The good news is there are various ways to promote your business without spending much money.

As a busy business owner, you may not have the time to research and identify these low-budget promotional ideas, so we have taken care of that for you.

Here, we will discuss some unique low-budget promotional items that help market your business and leave a lasting impression on your customers. So, without much ado, let’s get started.

Logo Printed Stress Balls

It is time to swap out t-shirts and pens and start using stress balls instead. Traditional promotional product ideas used to work because they were practical; business people can never have too many pens, and it’s nice to have a t-shirt at conferences.

But, the thing is, these promotional items are familiar. If you show up with these, you risk getting lost in a sea of other businesses’ same promotional tools. To stick with a practical theme but still have some fun, get stress balls. Everyone has a little beat of stress hit them throughout the day, and your stress ball will be just the trick they need to unwind.

Custom Pins

Custom pins and buttons are where you start to think outside the box. These are fun, exciting ways to create user experiences. People can put a pin on their event tag or a button on their backpack. They often leave it there for a while, then notice your pin again later. It refreshes their memory about who you are and what you do, constantly working as the trigger to encourage them to learn more about your business. Moreover, your customers can use the custom pins as commemorative pins, badges, medals, cuffs, tie clips, ornaments, belt buckles, and other products for multiple purposes.

Heat Transfer Labels

To spread the word about your business, try using heat transfer labels. They are available in virtually any color and design imaginable, require no special tools for application, and can attach to almost any surface. The best part is that these items are also extremely inexpensive compared to other promotional products. Heat transfers are more economical than screen printing because they require less preparation time and equipment investment.

Custom Lanyards

Employees may use a lanyard, a cloth cord worn around the neck, to secure items such as identification badges or office keys. Print your brand name or logo on the custom lanyards to help spread the word about your brand. Since lanyards are often worn, they help spread awareness of a company’s name and are an excellent option to help get your name out there.


Products that your customers can put to practical use regularly make for the best giveaways. People often use highlighters, and you can review the specifics of a work order or contract with your company’s branded highlighter and then gift it to the client later. The act will appear spontaneous and leave a positive impression on your consumer.

Mini Desk Plant Pots

Bring a touch of nature to your clients’ desks with mini potted plants. They not only look appealing but also improve the workspace environment. Mini desk plant pots with your company logo and marketing information are a unique way to promote your brand in an eco-friendly concept and help the customer remember you daily.


Promoting your business on a budget is not only possible but can also be incredibly effective. You can create a lasting impression without draining your finances by choosing unique and cost-effective promotional items, like stress balls, custom pins, heat transfer labels, highlighters, custom lanyards,  and mini potted plants.

If you are looking for custom pins for your event, check out Vograce today. You will find a lot of other items suiting your needs.

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