NBCU and ViacomCBS Mull Bundling Streaming Services as Internal Data Shows Peacock Viewership at 11.3M Households (The Information)
In recent months, the streaming market has seen Netflix and Disney come out ahead of their rivals. Now, executives at Comcast and its NBCUniversal arm are looking for ways to keep up with these companies, as internal data shows that only 11.3m US households regularly watch NBCU’s Peacock streaming service. Reportedly, they have pitched ViacomCBS … Read more