Navigating the Kijiji Marketplace: A Beginner’s Guide


Kijiji is a popular online classifieds platform that allows Canadians to buy, sell, and trade almost anything from cars and real estate to jobs, services, and vacation rentals. Founded in 2005, this platform has grown to become Canada’s #1 local classifieds platform, attracting millions of users each month.

With the tagline “Buy, Sell, Save,” Kijiji provides a user-friendly online platform for Canadians to purchase used items, sell their own belongings, and find unique deals in their local communities. Whether you are a student looking for affordable textbooks, a new homeowner looking for furniture, or a collector searching for rare items, Kijiji has something for everyone.

Buying and Selling on Kijiji

One of the main reasons Kijiji has become so popular is because of its ease of use. Anyone can create an account and start buying or selling items, no matter how experienced or tech-savvy they may be.

When it comes to buying items, Kijiji users can browse available listings by category, location, and price range. They can also refine their search by using specific keywords to find exactly what they are looking for. Once they have found an item they are interested in, they can contact the seller to ask questions or schedule a viewing.

Sellers, on the other hand, can create a listing for their items with photos, a description, and a price. They can also choose to receive enquiries via email or phone and can manage their listings from their Kijiji account. For added convenience, Kijiji’s mobile app allows users to buy and sell items on the go from their smartphones or tablets.

Kijiji for Businesses

In addition to individual users, Kijiji is also a valuable platform for small businesses. Many businesses use Kijiji to sell their products and services and to find new customers in their local area. Kijiji also offers tools and resources specifically for small businesses, such as a Business Account that allows businesses to manage their listings and respond to enquiries.

For businesses in need of extra exposure, Kijiji also offers various advertising options. Businesses can choose to promote their listings to appear at the top of search results or to display banner ads on the Kijiji homepage.

Community-Based Features

One of the key features of Kijiji that make it stand out from other classifieds platforms is its emphasis on local communities. Kijiji allows users to search for items in their specific city or region, and to create listings that are visible only to people in their local area.

Kijiji also includes community-based features, such as “Kijiji Village,” which highlights local events and charities, and “Kijiji Autos for Good,” which helps Canadians donate their cars to charities. Additionally, Kijiji’s “Neighbourhood” section allows users to find services and resources in their local area, such as babysitters, pet sitters, or handymen.

Kijiji’s Reputation

Over the years, Kijiji has gained a reputation as a reliable and trustworthy platform for online buying and selling. However, as with any online platform, it is important to be cautious when using Kijiji. Users should take care to verify the identity of buyers and sellers and to follow Kijiji’s guidelines for safe transactions. This includes using Kijiji’s secure payment system, meeting in a public place, and bringing a friend or family member along to view items.


Overall, Kijiji is a valuable resource for Canadians looking to buy or sell items both new and used. With its user-friendly platform and abundance of listings, Kijiji has become a go-to destination for Canadians searching for deals on everything from household items to vehicles. As Kijiji continues to grow and expand, it will undoubtedly remain a popular and reliable option for Canadians seeking to save money and find unique items online.

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